Reducing No-Shows by 90% with Online Reservations and SMS Reminders
The Challenge
While demand was strong, Sunset Grill had three major issues affecting profitability:
- No Reservation System – Guests could only book via phone, leading to confusion,
overbooking, or missed calls. - Frequent No-Shows – With no confirmation or reminder system, an average of 20–25% of reservations never showed up, leaving tables empty
- Poor Guest Experience – Long wait times and manual tracking frustrated both customers and staff.
The owners knew they needed a modern reservation system to improve efficiency and reduce
wasted capacity.
Our Solution
DineDigitals implemented a reservation and retention-focused system designed for
high-traffic restaurants.
1. Mobile-Friendly Reservation System
- Integrated an online booking feature directly on their website and synced it with
Google Maps. - Allowed customers to reserve tables instantly, without phone calls.
2. Automated SMS & Email Reminders
- Added reminders 24 hours and 2 hours before reservations, giving customers the chance to confirm or cancel.
- Reduced last-minute no-shows and allowed staff to reallocate tables quickly.
3. Data & Loyalty Tracking
- Captured guest details for future promotions and loyalty campaigns.
- Built an email list with exclusive offers for returning customers.
4. SEO & Visibility Boost
- Optimized their site and Google Business Profile for searches like “best rooftop restaurant in Los Angeles” and “Sunset Boulevard dining.”
The Results
Within four months, Sunset Grill achieved measurable improvements:
- 90% reduction in no-shows, saving an estimated $12,000/month in lost revenue.
- 60% higher table turnover rate, improving overall guest capacity
- Ranked on the first page of Google for “rooftop dining Los Angeles.”
- Collected over 2,500 guest emails for future loyalty campaigns.
Client Testimonial
“We used to lose so much money from empty tables. DineDigitals gave us a system that not only filled those seats but made our entire guest experience smoother. The reminders alone paid for the investment in just weeks.”
— Daniel K., Manager at Sunset Grill
Key Takeaway
For high-demand restaurants, reservation systems and automated reminders are essential to maximize revenue and guest satisfaction. Sunset Grill turned chaos into consistency with a simple but powerful digital solution.
