How an Italian Restaurant Boosted Catering by 85% and Launched $10K/Month in Online Sales
The Challenge
Despite excellent food and a strong local following, La Trattoria faced three key issues:
- Outdated Brand Identity – Their logo, menus, and website didn’t reflect the authentic, modern Italian dining experience they offered.
- Low Catering Sales – Corporate clients and large events often overlooked them in favor of more digitally visible competitors.
- No E-commerce Channel – While they sold house-made sauces and fresh pasta in-store, there was no online option to reach customers beyond their neighborhood.
To compete in San Francisco’s competitive dining market, La Trattoria needed a digital overhaul.
Our Solution
DineDigitals implemented a multi-pronged strategy designed to modernize the brand and unlock
new revenue streams.
1. Brand Refresh & Menu Redesign
- Updated their logo and menus with a sleek, modern design that highlighted signature dishes.
- Added professional food photography to elevate their image online and in print.
2. Website Redesign with Catering & E-commerce
- Built a custom website featuring catering request forms for corporate and private events.
- Launched an online store for their branded sauces, olive oils, and pasta kits.
- Integrated secure checkout with delivery options across the Bay Area.
3. SEO & Local Visibility
- Optimized the site for high-intent keywords like “Italian catering San Francisco” and “buy fresh pasta online Bay Area.”
- Enhanced their Google Business Profile with new photography and menu links.
4. Targeted Ads
- Ran Google Ads campaigns focused on catering keywords.
- Promoted e-commerce products via Instagram and Facebook ads targeting foodies and gift shoppers.
The Results
Within six months, La Trattoria achieved outstanding growth:
- +85% increase in catering orders, driven by corporate bookings and weddings
- E-commerce sales averaged $10,000/month, creating a new revenue stream.
- Website traffic increased by 175%, with catering and product pages as top drivers.
- Ranked on the first page of Google for “Italian catering San Francisco.”
Client Testimonial
“We always dreamed of sharing our sauces and pasta with people outside the restaurant, but we didn’t know where to start. DineDigitals gave us the tools and the brand we needed to grow catering and launch online sales. It’s been incredible for our family business.”
— Marco R., Owner of La Trattoria
Key Takeaway
For restaurants, branding and digital expansion can unlock entirely new revenue streams. By combining catering, e-commerce, and SEO, La Trattoria went from a dine-in favorite to a full-scale Italian brand.
