From Outdated Website to 4x Reservations in 90 Days
The Challenge
The owner of Morning Roast faced three critical challenges:
- Outdated Website – Their old site was slow, not mobile-friendly, and lacked clear calls-to-action. Many customers abandoned it before finding menu or contact info.
- Poor Search & Ads Visibility – Without proper SEO or ads strategy, they weren’t showing up when people searched “best café in Austin”.
- No Online Reservation System – Groups couldn’t book tables in advance, leading to lost opportunities for brunch crowds.
As Austin’s café culture grew rapidly, Morning Roast risked falling behind competitors who were
leveraging digital tools.
Our Solution
DineDigitals executed a three-step growth strategy focused on visibility, usability, and
conversions.
1. Website Redesign:
- Built a mobile-first, modern website optimized for speed and customer experience.
- Added direct links for reservations, online menu browsing, and contactless payments.
2. Google Ads Campaigns:
- Ran highly targeted local search ads for terms like “Austin brunch café” and “downtown Austin coffee shop”.
- Implemented conversion tracking to measure table reservations and pickup orders directly from ads.
3. Local SEO Enhancements:
- Claimed and optimized their Google Business Profile with new photography and accurate hours.
- Wrote optimized landing page copy targeting “Austin café reservations” and “coffee near 6th Street.”
The Results
In just 90 days, the transformation was clear:
- Reservations increased 4x, filling tables that were previously left empty on weekdays.
- +65% catering orders, as local offices found them through Google searches and booked online.
- Bounce rate dropped by 47% after the new website launch, meaning more visitors stayed and ordered.
- Ranked on the first page of Google for “best café in downtown Austin.”
Client Testimonial
“We were nervous about investing in a new website, but the results speak for themselves. Not only are more people finding us online, but reservations and catering have taken off. DineDigitals helped us compete in a tough Austin market.”
— Carlos M., Owner of Morning Roast
Key Takeaway
For cafés like Morning Roast, a modern website and targeted advertising can be the difference between slow weekdays and fully booked tables. By focusing on SEO, reservations, and local ads, we helped them unlock growth in just three months.
