Building a Digital Presence That Drove 120% Growth in Delivery Orders
The Challenge
While the café had loyal foot traffic, they were missing out on the growing trend of online orders and delivery. Key issues included:
- No Online Presence – The café didn’t have a website or digital ordering system
- Zero Delivery Options – They relied entirely on dine-in customers, limiting sales opportunities.
- No Review Strategy – Despite happy customers, their Google profile had only a handful of reviews, making them nearly invisible online.
Without a digital strategy, Lakeside Coffee House risked being overlooked by both locals
searching online and tourists exploring the Chicago waterfront
Our Solution
DineDigitals built a digital foundation that connected Lakeside Coffee House with modern customers
1. Custom Website Development
- Designed a mobile-friendly website featuring their full menu, story, and online ordering system.
- Integrated pickup and delivery options directly through their site.
2. Delivery Platform Integration:
- Connected their system to UberEats and DoorDash to instantly expand reach.
- Added promotional photography to make menu items more appealing on delivery apps.
3. Review & Reputation Strategy
- Launched an email and SMS follow-up campaign encouraging happy customers to leave Google reviews.
- Boosted reach with targeted social media posts showcasing their story and behind-the-scenes culture.
The Results
Within six months of launching their digital strategy, Lakeside Coffee House achieved:
- 120% growth in delivery orders, accounting for 40% of total sales
- 4.8-star Google rating (up from 3.9), with over 350 reviews
- +2,000 Instagram followers gained through consistent branding and community engagement.
- Significant uptick in tourist traffic, with customers mentioning they found the café via Google Maps.
Client Testimonial
“We didn’t realize how invisible we were online. Once DineDigitals set us up with delivery, reviews, and a proper website, sales jumped in ways we never thought possible. Our café is now busier than ever”
— Marisa G., Owner of Lakeside Coffee House
Key Takeaway
For cafés like Lakeside Coffee House, building an online presence is no longer optional. By investing in a website, delivery integrations, and reputation management, this small Chicago café turned into a thriving business with a strong digital footprint.
