How a Neighborhood Café Tripled Online Orders with Digital Transformation
The Challenge
Despite having excellent coffee and a trendy vibe, Brooklyn Brews had three major hurdles:
- Limited visibility online – The café wasn’t showing up in Google’s local searches like
“best coffee in Williamsburg”. - No online ordering – Customers couldn’t place pickup orders digitally, forcing them to
wait in long lines during peak hours. - Weak social presence – The café had an Instagram page but rarely posted and had
fewer than 400 followers.
As competition grew from nearby coffee chains and boutique cafés, Brooklyn Brews risked
being overshadowed.
Our Solution
DineDigitals developed a full-stack digital growth plan designed specifically for cafés competing
in urban areas.
1. Local SEO Optimization:
- Optimized their Google Business Profile with updated menus, professional photos, and consistent NAP (name, address, phone) data.
- Created location-specific landing pages targeting keywords like “coffee shop in Williamsburg” and “Brooklyn café with online ordering”.
2. Website + Online Ordering Integration:
- Built a mobile-first website with integrated pickup ordering, cutting wait times and capturing the “on-the-go” audience.
- Implemented digital menu management so seasonal drinks (like pumpkin spice lattes) could be promoted quickly
3. Instagram Growth Campaign:
- Launched a social media strategy with 3–4 weekly posts, reels showcasing latte art, and Instagram Stories highlighting daily specials.
- Partnered with two micro-influencers in Brooklyn’s foodie community to drive awareness.
4. Paid Ads for Awareness:
- Ran local Instagram and Google Ads campaigns targeting nearby office workers and college students within a 2-mile radius.
The Results
Within just 3 months, Brooklyn Brews saw measurable, lasting growth:
- Online orders tripled, representing 35% of their total sales (previously 0%).
- +1,500 new Instagram followers, with engagement increasing 5x compared to before.
- 40% increase in foot traffic, as customers discovered the café online and stopped in.
- The café began ranking in the top 3 results on Google Maps for “best coffee in Williamsburg.”
Client Testimonial
“Before DineDigitals, we relied only on word-of-mouth. Now, we’re not just a neighborhood café — people are finding us online, ordering ahead, and sharing our drinks on Instagram. It’s been a total game-changer.”
— Emily R., Owner of Brooklyn Brews Café
